Best of British article for Boys Toys magazine

These spreads are taken from an 8-page ‘Brit Issue’ cover feature that celebrated British style and innovation. After liasing with the writers and editorial team, I chose to go with a classic MOD and Punk theme with an urban twist, which complimented the magazine’s eclectic and light-hearted style. I art directed the photo shoot with a professional photographer and sourced the shot locations. This was one of my favourite projects for Boys Toys magazine.

Winchester Hat Fair

Previously relying solely on local press coverage, the Hat Fair wanted to raise awareness and attract more visitors to the three-day annual event. I created a logo to give the festival a sense of identity and publicity material was increased to a poster, postcards, annual report and a pocket-sized event programme in 2000. This not only helped to attract an extra 40,000 people to the event that year, but raised the sponsorship funding quite considerably for the following year’s event. The publicity also attracted the attention of the Gunwharf Quays shopping centre in Portsmouth who commissioned me to design a postcard to attract street performers to their venue.

‘The Hollow’ promotional Poster & Media Pack

I was approached by the Writer/Director of this film to produce a Poster and Media Pack for the Cannes Film Festival in order to eventually secure an international distribution deal. With a tight budget, limited on-set photography and a strict brief not to give the plot twist away, I designed the Media Pack with a full-colour cover for impact and the inside pages in mono, which brought the project print costs under budget. Successfully raising awareness, the film is currently in postproduction and the artwork will play a major part of the marketing campaign for its release later in the year.